Before you start planning for event production, make sure you understand your audience. Remember, your event audience is made up of people who seek value – educational, social, and emotional. The value they receive from your event is often the determining factor in its success. To better understand your audience’s needs, consider putting together focus groups and conducting audience research. Analytic tools and data can help you create a quantitative audience profile.
Pre-event planning
When producing an event, there are many things to consider, but no manual can cover everything. A strong foundation is essential, and it is helpful to have a clear plan for your event. Listed below are some tips to help you start planning your event:
Post-event marketing
A comprehensive guide to successful event production focuses on the three stages of event marketing: planning, execution, and post-event marketing. The planning phase allows you to prepare the most comprehensive marketing strategy to reach the largest number of prospects. To generate leads that are still warm, you need to create a valuable event. This is done by planning the content of your event marketing strategy, determining the best time to send it, and implementing a comprehensive campaign.
Speakers
Managing speakers is an important part of event production. It is necessary to ensure that speakers have access to good systems and a quality audio output. Ensure that your speakers know about the necessary bandwidth and internet speed for delivering their speech. If possible, advise them to use two monitors for the presentation. One monitor can display slides, while the other can show the faces of audience members. Ensure that speakers wear a headset or external microphone.
StoryBrand process
The StoryBrand process is an excellent way to prepare for an event, or even larger production, focusing on creating a memorable customer experience. Create an action plan that provides specific steps to achieve your goals during the planning stage. It includes a set of steps that will help you achieve your goals, including creating a compelling story that connects with your audience. Whether your goal is to create a memorable brand experience or enhance the customer’s perception of your product or service, the StoryBrand process will provide the information you need to get your message across.
