If you’re looking to create a high-quality corporate video, it’s important to consider several key elements. These elements include the storyline, clear message, extra footage, and music. Here are a few ways to create a memorable video. And remember to be creative! The final product is a reflection of your company’s brand personality. If you want to make a lasting impression, hiring a corporate video production company in Dubai can be a good option.
Storyline:
Incorporate your concept into a compelling storyline before the video shoot begins. A story can be a powerful tool for attracting attention and engaging your audience. Often, corporate videos feature an interview with a company founder, CEO, or other key personnel. These videos convey the story behind the business, showcase the company’s values, and create brand loyalty and trust.
Clear message:
There are many ways to make a corporate video memorable and easy to digest. For example, the Microsoft sales video outlines a complex problem and presents the solution in a friendly tone of voice. It shows the company’s ethos and values and makes a product that may seem intimidating appear approachable.
Extra footage:
Using live action or B-roll as one of the key elements of corporate video helps create a personal connection between the business and its audience. Research shows that presenting people in live-action videos increases the likelihood of a viewer making a purchase. Also, using real people as the main characters in a video helps increase trust and helps a prospect visualize the product in their mind.
Music:
When it comes to corporate videos, music is often an overlooked element. However, if done properly, it can help to convey a brand’s message to potential customers. Whether your company is a young tech start-up looking for investors or a legacy financial planning firm looking for new ways to reach clients, music should be chosen to suit your company’s message.
Wardrobe:
The wardrobe of a corporate video is a crucial element of your video production, so make sure you choose the right attire. Think about the kind of audience you’re aiming for when choosing what to wear, and keep in mind that you may need to wear the same outfit for several days. Some companies have uniforms for their employees, and they might want to wear these branded pieces. While choosing the wardrobe, keep in mind that certain colors are unsuitable for the camera.
